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Several Bernina sewing machines include an intriguingly-named feature called BSR. But what is it, and what can you with it? BSR stands for Bernina Stitch Regulator – watch our short video to understand how it can help you with your sewing and quilting projects.

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Reviews

“Just a note to say how pleased I am with my new machine! Please thank James for dropping it off to me, it made life a lot easier for us. Thanks also for the new light bulb for my old machine, much better! One thing I must mention is the auto needle threader … the best invention ever!”
Helen
“I want to say a big ‘thank you’ to you for sorting my sewing machine, I just love my Pfaff, it suits me for what I want to do. Also thank you to Rita, what a truly lovely lady, it was nice to meet having spoken several times on the phone, also thank you to James who carried machine to my car. Nothing was too much trouble for them. I can truly concur with your statement as you have given me excellent customer care and truly valuable after sales support within a very friendly environment. I cannot thank you enough.”
P. Linstead.
“I just want to send a thank you to Julia for her help when choosing my new sewing machine. I had no idea what I was doing and rang several times on Monday. She went through a whole lot of sewing machine options giving invaluable advice. I eventually ordered a Janome DKS 100 which arrived first thing this Tuesday as promised. All I have to do now is set it up and use it. Thank you!”
Mrs H.
“Just a quick note to say thank you very much for your time and the demo last week. My new machine arrived as advised by the couriers text this morning and I am over the moon with it. I have already been playing with it and posted on one of my quilting groups on Facebook! Lovely people, wonderful service and best of all a happy customer. Thanks again”
A. Duncan
“I would like thank you and your team for your recommendations of the Juki MO 654de overlocker which I picked up today. I am absolutely delighted with this machine. I’ve never used an overlocker until a friend loaned me one while mine was on order. Let me tell you I was beginning to think I’d made a mistake in purchasing one, however I opened the box when I got home, quickly set it up and it works like a dream and so quiet in comparison. Now I know I haven’t made a mistake at all! The other thing I was amazed at is how easy the machine is to guide. I’ve been able to get fabulous results straight away. Thank you once again.”
T. Checkman
“I would like to thank Steve and the team for a fantastic service. They took away the pain of trawling the internet to find a machine to suit my needs. Great advice, speedy delivery and kept me informed step by step on delivery progress.”
T. Mousley
“Have just received the new box for my Pfaff machine – many thanks to all of you for all your help in sorting this out for me – I appreciate it very much indeed. I think many companies would not have cared a jot about a complaint about a damaged box – but – true to your reputation you have been so helpful. Sincere thanks again & kindest regards”
Anne Mills
“My husband recently purchased a new sewing machine for me and we are very pleased with your online service. I will admit I was a little wary of making such a large purchase online rather than in a store but I was very pleasantly surprised. The order was easy to place and when I rung to confirm if I could have the machine delivered to a different address your customer service agent was courteous and assured me this was okay. I was delighted to receive my new sewing machine only 4 days after placing the order and can’t wait to get sewing.”
Annette
“I recently purchased my new Janome machine from Sewing Machine World Online, I would like to say a big thanks to Steve and all his team, I was offered a fantastic deal and received customer service that can’t be faulted. I would recommend them to all my sewing friends and will definitely be back for more… thanks again.”
Kelly Ramsey
“Steve is a true professional. You cannot fail to be impressed with his level of knowledge and expertise with both sewing machines and today’s computer software. I have no hesitation in recommending his service.”
Pauline Palmer, international tutor in fine sewing and heirloom embellishment techniques
“Norfolk Quilters are glad that they have met Steve at Sewing Machine World on the many occasions when he comes to demonstrate or be one of the traders at our events, or when we visit his Kings Lynn shop. The service he offers for sales and machine repairs is second to none. He is a delightful person and he always tries to be helpful and obliging. Thanks, Steve!”
Ros Peedle, Chair of Norfolk Quilters and Co-ordinator of Quilters Guild, Region 9 (Cambridgeshire and Norfolk)
“I have been a customer of Sewing Machine World for about three years and have bought three different machines from them. They are very helpful, reliable and competitive and are always bright and cheery on the phone! Great follow up customer service with total customer commitment. I have recommended Sewing Machine World to many friends, who have also been totally satisfied and I will continue to do so.”
Caroline Millsted
“Sewing Machine World is a very friendly and approachable team providing an efficient service. They stand by their products and do not let you down when the manufacturers do. They supply top quality sewing machines, top quality service and unbeatable after-sales care. I can thoroughly recommend Sewing Machine World.”
Philippa Richardson
“I’d just like to let everyone know how good Sewing Machine World is. You get a brilliant service from Steve and Rita they are always willing to help whether it be choosing a sewing machine or fabric for your quilt etc. Rita’s lessons are informal, you can choose what project to to work on and she will always give you good advice.”
Susan Hatcher
“Despite the fact that my mother lives in North Yorkshire, Steve has been provided exceptional support over the phone, assisting her to set up and become familiar with the new machine, far beyond my expectations. She was delighted, which was a relief as she had not relished the thought of learning how to use a new machine. I would not hesitate to recommend Steve who has a genuine desire to provide a level of service that I would describe as nothing short of outstanding.”
Mike Hartley
“As a regular customer of Sewing Machine World, I cannot speak too highly of the quality of their products and customer service. That my association with Steve spans ten or more years, speaks for itself! His friendliness, honesty and pursuit of business excellence is something that is reflected in his equally dedicated staff team. In a largely impersonal retail world, it is a delight to find a store where staff are genuinely interested in ensuring that customers get the best from their sewing experience.”
Diana Bailey, peninsulapatches.com
“I found Sewing Machine World on a Google search, looking for a walking foot sewing machine, and once I’d spoken to Steve, I went no further. I bought a Pfaff Select 4.0, which I love, at an excellent price, and delivered on a day to suit my busy life. I’m hoping I won’t have to test the warranty terms, but I’m confident Sewing Machine World will deliver on their promise if I do.”
Moira Bain
“Steve is so trustworthy – he always gives good advice, even if that advice means going somewhere else! I have absolutely no hesitation in recommending him, in fact, I wouldn’t go anywhere else. He is totally reliable and a true pleasure to deal with. Rita (in the shop) is also very knowledgeable and reliable – together they make an excellent team.”
May Smith
“I just wanted to say a massive thank you for your wonderful service. I ordered my new machine at 12 am yesterday hoping that it would arrive today Friday, as I am going away in a couple of day’s time and needed the machine to arrive urgently – it arrived at 8.45am the following morning. I am thrilled with this service. The advice regarding the machine was excellent, the delivery was excellent – all in all a marvelous service. I would highly recommend Sewing Machine World to other customers. I am now really looking forward to using my new Pfaff machine.”
Josette Cooke, France
“Just to let you know that my PureLite and bobbins arrived safely on Wednesday. I am very impressed with the quality of the Purelite which will certainly get alot of use. I am extremely pleased with the deal and the service you have provided. Thankyou from a satisfied customer.”
Betty Stevenson
“Thanks ever so much for the prompt response and delivery over last bank holiday of my Janome QXL605. It made all the difference to me as no one else was doing business on a bank holiday and I couldn’t get to the shops with the baby and toddler for at least a couple of weeks. The machine is great, and I’m having lots of fun with it. Thanks also for the extra bobbins which I received yesterday.”
Julie Last
“I received my Janome DXL 603 sewing machine from you this morning. Your delivery procedure is fast and super efficient unlike other retailers who promise a delivery date then nothing happens! Credit to your company. I am very pleased with my new machine which is a dream to use. Thank you.”
Wendy Mcconnell
“Just wanted to say thanks so much for helping me choose my sewing machine, I really appreciate the fantastic personal service. I love my Ambition 1 it’s a really solid machine and easy to use, just what I was hoping for!”
Janet Wright
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