Meet the Team

Steve is the owner of Sewing Machine World! He is the technical support and our main service engineer, as well as Babylock’s UK warranty repair agent.
Rita is our product specialist! She has worked for Steve since the beginning as the manageress, as well as being an expert sewer and quilter. She is always on hand in the shop for advice and demonstrations on our range of machines.
Sasha is our digital marketing manager! She runs the website and social media pages as well as demonstrating and giving advice on our huge range of sewing machines.
Harvey is our trainee service engineer and sales assistant. You may have already met him when helping Steve at sewing exhibitions!